Author: Joanna

Five creative themes to guide your next bridal photo shoot, helping you define mood, styling and direction with confidence.

Last year, I was asked by Bridal Buyer Magazine to be a Judge at their Bridal Buyer Awards. Dubbed the Oscars of the bridal industry, I was absolutely delighted. Whilst I write articles for them regularly, this was something so different and so exciting. I remember well entering (and both winning and loosing) these awards and…

Today I want to talk to you about the business part of photoshoots. How creating images in the right way can make you money. My focus when creating a photoshoot for a bridal designer, retailer or artist is to think of both their artistry and the business potential. By using existing inspiration and coupling it…

Someone asked me recently what the difference between one of my shoots and a styled shoot was. I realised that this is a fantastic question and I wanted to tell you the answer. I define my shoots as Editorial Bridal Campaigns. Whilst they are similar to styled shoots, there are a few very important and…

Today, I want to talk to you about Girl Math. I am sure you have seen it all over social media and the press. The concept that something that is an investment is cheap (or free) if you use it enough times. Let’s break it down; a £500 pair of boots that you will wear…

Book now for January 2024 I am organising a fully planned and managed shoot for a limited number of bridal designers in January. The editorial photoshoot is organised by me with a team of professionals and all you need to do is provide your products. By booking into the shoot, you will be provided with…

Are you off to buy wedding dress samples this weekend? I love the buzz of seeing new styles, chatting with colleagues and having a glass of champagne. I used to love taking my Mum with me to Harrogate so we could have a girls weekend. We loved dress shopping and trips to Betty’s and The…

We are told that our brand’s website and Instagram feeds are like another shop front for wedding dress retailers. They are the internet door to new clients. The photos we share tell a story about our brand and the experience brides will be part of once they step through the physical front door. So how…

Have you ever considered organising your own photo shoot for your wedding dress shop, but not done it before? Or perhaps you have participated in a shoot but not organised one for yourself. Then you are in the right place. I am obsessed with styled shoots and brand shoots for bridal shops. Whether you are…