Journal
A collection of articles, insights and updates from Joanna Southwell.
Explore reflections on her work, creative process and recent projects, along with thoughtful writing from behind the scenes.
4 Mistakes To Avoid When Buying Stock For Your Bridal Shop
Are you off to buy wedding dress samples this weekend? I love the buzz of seeing new styles, chatting with colleagues and having a glass of champagne. I used to love taking my Mum with me to Harrogate so we could have a girls weekend. We loved dress shopping and trips to Betty’s and The…
How to curate the perfect Instagram feed for your bridal shop
We are told that our brand’s website and Instagram feeds are like another shop front for wedding dress retailers. They are the internet door to new clients. The photos we share tell a story about our brand and the experience brides will be part of once they step through the physical front door. So how…
How Styled Shoots Can Transform your Bridal Shop
Have you ever considered organising your own photo shoot for your wedding dress shop, but not done it before? Or perhaps you have participated in a shoot but not organised one for yourself. Then you are in the right place. I am obsessed with styled shoots and brand shoots for bridal shops. Whether you are…



