Marketing your bridal brand

Have an amazing business but no one knows it exists?! Let me help you fix. With my special combination of marketing and PR we can get your brand on the wedding map ASAP.

My experience in bridal marketing

I seriously love marketing. I am a marketing nerd.

I have worked in the field since I graduated university in 2003. Yep, that’s 20 years.

Marketing let’s people experience your business and picture themselves being part of it. Showing your brides the lifestyle they will be part of by purchasing your products.

Let me explain…

If you would like to have couture mad brides with a high budget booking with you, then I would suggest marketing yourself as a luxe brand. Showcasing your products as high end, exclusive and the finest quality. Craftsmanship, customer experience and luxurious details will be important.

However, if your ideal client is a free spirit, bare foot bride then marketing the wild world brand would work well. Ethical practices, easy to wear designs, and connection to the earth will show that you understand what is important to her.

Market the way your business will make your bride FEEL.

Some things you will need to think about when it comes to marketing

Who are they?
What are their values?
What do they need in a wedding outfit?
If you can figure this out you will understand who your ideal client is.
Now that you know who your ideal client is, you can work out how to get your business in front of them and create content that connects.
What is important to them and where do they go to connect with like minded people? Blogs, magazines, YouTube, social media? Think of where you can be that your ideal clients will see you.
Now comes the time to think how to get your ideal client’s attention. What articles, photos, videos or podcasts will they connect with?
These type of content makes them see you as an expert in your similar interest whether that is ethical bridal wear, couture or alternative wedding dresses.
This trust will make following, enquiries and sales so much easier.