Episode One: Brand Visibility, what does it mean and do I need it?
Welcome to the first Episode of the Boss Your Bridal Brand Podcast! Together we will learn how to run a highly successful bridal business.
Episode Two: How to engage with your dream clients online
Building from Episode One and the importance of visibility for your bridal brand, in today’s podcast episode I want to talk to you about how to engage with your dream clients, online.
How you market yourself and your business in this busy wedding industry online starts with identifying who your dream client actually is. Listen as I lay out how to create an ideal client profile and what content you need to create to engage with them through out social media, your blog, websites and PR opportunities.
Episode Three: Brand Visibility- How to be yourself on social media
New podcast episode: Brand Visibility- How to be yourself on social media with Charlotte Argyrou
I am delighted to share with you this episode of the Boss Your Bridal Brand Podcast. I am very lucky to be joined by Botanical Illustrator and Tastemaker, Charlotte Argyrou.
During the episode we discuss brand visibility, how to be yourself on social media, courage and creating content that makes you feel ‘cosy’. Charlotte shares her thoughts on competence v confidence and how a small following can be as impactful as a blue tick sized audience.
Episode Four: What actually is brand photography?
Welcome to this episode of the Boss Your Bridal Brand Podcast. So lovely to have you here with us. During this episode we will talk about something that I think is often the missing link in people’s bridal brands. Whether you are a wedding dress retailer, wedding dress designer or an accessories designer or maker something that is incredibly important is your brand photography. So today I would like to talk about how your brand can be represented in photography. I am not just talking about a headshot of your for your website, I am talking about capturing the essence of your business, your customer journey, your team and want makes you stand out from the rest of the wedding industry.
During this episode we will cover what a brand shoot actually is, how it can benefit your business and how you can use it to increase your brand awareness and increase sales.