Creating a marketing plan for your bridal brand

What makes you stand out from the rest of the wedding boutiques? Think about what makes you unique in terms of dress designs, attitude, shop interiors, customer experience and branding. Use these unique features when marketing your incredible business.

It is essential to know who you would like coming into your shop so you can attract the RIGHT brides for you. This will means that your marketing is being seen by brides that will actually buy from you.

Take some time to research where your ideal clients hang out and what they read. Do they read wedding blogs? Subscribe to lifestyle magazines or pick up the local wedding magazine? These are the publications you need to be in.

Now that you have your ideal client and the right publications you can think about creating content that could be published there. What format do they feature regularly? Can you feature something that will work for your brand?