Unveiling the distinctions: Editorial bridal campaigns vs. styled shoots
Someone asked me recently what the difference between one of my shoots and a styled shoot was. I realised that this is a fantastic question and I wanted to tell you the answer.
I define my shoots as Editorial Bridal Campaigns. Whilst they are similar to styled shoots, there are a few very important and distinct differences.
4 Mistakes To Avoid When Buying Stock For Your Bridal Shop
If you are heading to Harrogate or the White Gallery to buy stock for your wedding dress shop, here are 4 mistakes to avoid. Follow these tips to get the perfect samples that will get you easy repeats.
How to curate the perfect Instagram feed for your bridal shop.
We are told that our brand’s website and Instagram feeds are like another shop front for wedding dress retailers. They are the internet door to new clients. The photos we share tell a story about our brand and the experience brides will be part of once they step through the physical front door.
So how do we curate a strong brand image across the different platforms to attract the best new brides?
How Styled Shoots Can Transform your Bridal Shop
Have you ever considered organising your own photo shoot for your wedding dress shop, but not done it before? Or perhaps you have participated in a shoot but not organised one for yourself. Then you are in the right place. I am obsessed with styled shoots and brand shoots for bridal shops.
Whether you are a brand new face in the industry or a patriarch you NEED to be creating shoots for your brand. It is, in my opinion, an essential part of creating a strong, enduring brand with a cult following.